Steve Rosenberg worked as a marketing executive with Oakley for seven years before forming Kaenon in 2001. Since then, Kaenon has grown into an optical powerhouse most recognized for their patented SR-91 polarized lens. “SR-91 is the only polarized lens that offers razor-sharp clarity, impact-protection, superior scratch-resistance and glare-reduction all in one ultra-lightweight lens.” If you think it’s hype, check out their growing roster of sponsored athletes which includes Danica Patrick (Auto Racing), Robert Allenby (PGA Tour) and Julia Mancuso (Olympic Gold Medalist Skier). Retail $169
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